Digital marketing has taken the world by storm. Just about every business in existence uses online marketing strategies like pop-up ads and social media to market its products and goods. There is no doubt that these online marketing tools can be effective but it is also very difficult to get your company to stand out above the hundreds and thousands who leverage the same platforms for branding and marketing. In a sea full of digital ads, a hard-printed advertisement like a flyer will certainly stand out.
Print advertisements are still very much alive and a simple flyer is still one of the most effective marketing tools.
Let’s talk about the advantages of using flyers instead of solely relying on virtual platforms.
Flyers are affordable marketing tools, especially now that laser printers allow us to print high-quality colour copies at a very affordable price.
You might argue that some digital platforms allow you to advertise for free. This can be true but your company ads will only reach a small group of people because all digital and social platforms have restrictions in place to keep your ads from reaching a wide audience. Why would they do this, you might ask? Well, the answer is simple. Online platforms earn most of their income through businesses that want to market goods. If you want any digital content to be successful then you will need to pay up.
With a flyer, there are no restrictions. A single flyer can travel a great distance and it can reach a pretty big audience. This unrestrictive basis is exactly what makes flyers affordable compared to virtual marketing.
Flyers are powerful networking tools during events or social gatherings. These small papers are easy to hand out to anyone who walks past your booth or stall and they are easy to transmit from hand to hand so the information can reach those who are truly interested in your product or service.
Flyers tend to capture more attention and keep the focus of the reader for longer compared to digital marketing tools. This is because the internet simply has too much. When you are browsing the net, it is easy to completely ignore pop-up ads. Your attention is also swapped away within seconds because there is so much to look at when you are scanning through social media sites.
When someone holds a flyer in their hand, they are much more likely to carefully process all the information in your little advertisement simply because there isn’t as much that can draw attention away. People can carefully read through all of the services that you offer or the products you want to promote and they have time to process everything they read. This is great for creating some long-term memories and for brand recognition.
We all know that there are plenty of online scammers out there and everyone is always cautious about using a new website for purchases or service delivery. People are much more willing to believe the information portrayed on a printed flyer because the actual hard copy feels a lot more real and potential clients realize that a lot more effort went into the creation, printing, and distribution of a flyer which means the product tends to be much more reliable.
Flyers are highly effective because there are so many ways to distribute them. You can hand them out on street corners, place them in post boxes, deliver them to doorsteps, or place them inside newspapers. Most companies who use flyers enjoy good returns on this type of marketing strategy.
If you want to enjoy the many benefits that flyers have to offer then you should give Print on Demand a call. We can assist with everything from flyer design to printing and will help you get your business image and message out there.