2026 marks the new start of many beginnings, and for business owners and salespeople, it gives a new opportunity to draw in new clients and customers with attractive new marketing materials. Fresh and updated marketing materials like brochures and flyers boost your visibility and can attract new sales, new revenue, and engage customers meaningfully.
How can you grab that precious attention that is so highly sought after in these modern times? Well, that can be quite a challenge, no doubt. Cleverly thought-out brochures, flyers, and other marketing materials can draw in eyes and get them to send that first email or make that first phone call, so here are a few tips to make yours stick out from the competition:
More than perhaps ever before, we’re living in a so-called “attention economy”, where eyeballs are often glued to social media feeds and bombarded with advertising, subtle and usually not-so-subtle. Your marketing materials must compete with all of those and make it past the first few seconds of attention they may gather.
Well, starting off with printed materials is already a good start. Yes, you are competing with social media adverts and so on, but simply by virtue of being a tactile, physical material, your brochures and flyers already have that simple (but not to be underrated) advantage.
Touch is only one aspect, however. Your printed materials must also be visually appealing, drawing the reader’s attention and conveying immediate information. For branded materials, they must make it immediately clear that they’re receiving materials from a company they know (or recognise). Branded colours, a bright and big logo, and an immediately recognisable design already do immense lifting in getting that precious attention.
There’s certainly something to be said about cost-effective printing in terms of colour and card stock. For many applications, however, your brochures and flyers should not compromise too much on quality. Spending a little more on things like glossy, high-quality finishes can make all the difference and pay off in leads.
UV-resistant coatings, textured paper, and a neatly folded format all make the product highly pleasurable to touch and see. These little details set you apart from competitors who may go a little cheaper on them and come up with a less impressive product.
As with business presentations, you should always try and understand your audience and cater to them. Your brochures and flyers should be personalised such that they target a specific audience with a specific message. Whether it’s introducing a new product/service or meant to be read by a specific demographic, the message will be a lot more direct and pertinent to the reader.
Many of us now use our phones for practically everything, and there’s no use trying to fight against it. Instead, embrace the digital world by including things like social media handles and QR codes in your printed materials. These little touches take up only a small amount of print space, but they can reveal a lot more context and generate leads directly.
For example, provide all of the top sales points of your new product service within the brochure, have some striking photos or graphics that give it meaning, then encourage readers to see your website for more information. Your QR code could direct them to a product webpage with far more information and more calls to action to get them to contact you or order.
Start off the new year with printed materials from Print on Demand.
