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How to Advertise Your Trade or Service Business with Printed Materials

If you own or manage a small business, marketing is typically a significant investment that’s required to attract new leads and to convert them into satisfied customers. Like the saying, you’ve gotta spend money to make money

Tradies and service based businesses such as independent plumbers, electricians, roofing contractors, hairstylists, massage therapists, and many other professional businesses are often at a slight disadvantage in terms of marketing when compared to much bigger competitors simply due to economies of scale.

Whereas large corporate brands often run aggressive online marketing campaigns that can cost millions of dollars to maintain, small businesses simply can’t often go toe to toe on such a large scale. The good news, however, is that small businesses in the trades and service industry can and should be making a lot more use of local advertising, word of mouth, and old fashioned printed materials to attract new leads. 

What’s even better is that the cost of printing a few hundred or even thousands of printed marketing materials can be quite reasonable and quite effective. Below are a few tips on how to advertise your trade or service business with printed materials:

Brochures & Pamphlets

One of the simplest methods of advertising your business is with a well-designed brochure, pamphlet, or flyer showcasing your business. These sorts of printed materials are cost-effective and versatile. Drop them off in public locations where appropriate to do so, have them delivered door to door, or work with a local publication to have them inserted in the mailbox without having to do the legwork yourself.

Brochures and pamphlets should immediately draw the reader’s attention to your business, so use a large graphic of your logo along with a telephone number or email address as well as a very concise description of the services you offer.

Keep in mind that you’ve only got a few precious seconds at most before most people discard it, so you must capture their attention quickly. Use a call to action (CTA) that encourages the reader to contact you for service, a free quote, or to take advantage of a discounted offer, for example.

Generally, full colour brochures and pamphlets on high-quality paper are better for most businesses, although these will cost more per unit than simple black and white printouts.

Business Cards

Nowadays, your business doesn’t need an old fuddy-duddy business card, does it? Think about why business cards were effective in the first place and you may realise that they are still quite impactful for marketing your business, even in our increasingly online world where digital business profiles and websites are commonplace.

The humble little business card has a tactile effect that simply can’t be replicated with digital business marketing efforts. Your customers can touch and feel the card, and hopefully tuck it into a pocket and perhaps look at it later and give you a call.

Make a habit of always carrying around business cards, especially as a tradie that does house calls and interacts directly with customers for quotes, inspections, and to carry out work to the customer’s satisfaction.

Of course, it’s also helpful to have a digital presence such as a website, social media profiles, and more for your business, but the classic business card still has its place for small businesses.

Print on Demand

Print business materials with the assistance of Print on Demand today.

Print on Demand is a fast-growing printing company specialising in postcard printing in Melbourne. We work to help companies and individuals break through traditional printing barriers, offering convenient, professional presentation folder printing services quickly. Our unique value proposition includes getting your prints done with the push of a button – no more waiting for envelopes printing services and flyers printing in Melbourne.

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