What’s the first thing that comes to mind when you think of business cards? Perhaps it’s: “Impressive. Very nice.” American Psycho has certainly done some heavy lifting in recent years thanks to social media memes, especially with regards to these often forgotten relics of the past, but rest assured that business cards aren’t going anywhere anytime soon.
When you need business card printing in Melbourne, Print on Demand has some “impressive” and “very nice” solutions for your personal brand or your business. Here are a few big reasons why business cards are still relevant today and for the foreseeable future:
https://tenor.com/view/patrick-bateman-american-psycho-new-card-gif-17052276078823995441
There used to be a time when a Rolodex was a common feature on a desk, often filled with business cards from clients, contractors, one-off acquaintances from luncheons, and so on. But even back then, handing someone a business card still made an impact.
Now that everything has more or less gone digital, being one of the few (or only) individuals to hand out business cards regularly can certainly give you an edge and get you noticed.
The thing is, business cards are tactile. The recipient typically takes it, puts it in their jacket or wallet, and later pulls it out and remembers your brand. You can praise the convenience of sharing a LinkedIn or social media profile, but how often do you remember to follow up and connect with others? Business cards, by virtue of being old-fashioned and tactile, still work wonders.
Some things are better left in the 80s, like ashtrays in the office – business cards don’t have to look like they did back then, but of course, there’s nothing wrong with keeping it simple, either. In fact, business cards can be ‘modernised’ by adding things like QR codes or social media profiles, engaging recipients to follow up with your digital profile(s).
Indeed, linking to digital profiles lets you free up clutter on the business card and get straight to the point. For example, just have your name in a bold font, maximising the space on the card, then having a QR code or link to a social media profile with more in-depth information.
This engages the recipient to follow up and discover more about your brand for themselves. It’s engagement that can lead to conversion and greater revenue, all thanks to a little piece of paper you passed them, however many moons ago.
By doing this, you’re blending the best of both worlds and cross-marketing your brand. Give clients a more in-depth view of your profile than what can be written on such small real estate as a business card with digital links.
Still today, one of the biggest advantages of business cards that’s the same as it was before the digital age, is that business cards are simply convenient and easy to pass to recipients. The small space is an advantage because it forces you to keep your info short and concise.
Whether it’s just your name and/or business name, a catchy logo or graphic, and a single telephone number or email address, being concise forces you to get straight to the point and give the recipient the most useful information immediately.
Print business cards and much more at Print on Demand.
