Product design can be quite a daunting task that requires a great product that people want or need as well as efforts to make that product appealing. They say don’t judge a book by its cover, but in the world of marketing, branding and attractive product labels can make or break the success of your product to your target audience.
Fortunately, label printing for various types of products has become a lot easier thanks to reputable print shops that can prepare absolutely stunning labels for trial runs and scaled production of your product. Nevertheless, designing those product labels remains an essential task made hopefully easier with these helpful tips:
Fonts say a lot about the feel and aesthetic of your product. Some fonts are more fun and casual, others are business-appropriate and quite plain and simple. Depending on the type of product you’re designing, custom label printing should use appropriate fonts to attract eyeballs and represent your brand.
Many fonts are free to use whilst many others require commercial licensing, but the internet has so many superb custom fonts available for just about all needs nowadays.
In line with the former point, branding is absolutely essential. That includes colours, graphics, and the font itself. Consider for a moment a bottle of Coca-Cola. Would you recognise it if the bottle were shaped differently? What about if it used a new font? If it didn’t use red and white?
The fact is that Coca-Cola has done all of these things at some point or another, but the combination of all of these elements are instantly recognisable so swapping out the font, for example, most people still recognise it as a bottle of Coca-Cola.
Your product should use carefully selected colours and graphics that represent your brand in all other marketing materials. Creating a new brand and raising brand awareness is extremely important so your product labels should be at the vanguard of these endeavours.
Uniformity of your label design is generally a good thing, but do keep in mind context and purpose. Food and beverage products, for example, need a product label that’s mostly marketing, but it also need a label for nutritional information and perhaps source of origin, labels on boxes for shipping, etc. Some of these will be much better served with ordinary, clear, legible labels free of cluttered graphics.
If your product requires labels for regulatory compliance, naturally you will have to provide these to abide by any regulations your product may be subject to. This could include a source of origin, ingredients, warning labels, quality control, and other labels, for example.
There is no need to make these labels complicated; stick with designs that are standardised and ordinary.
In the design process, various methods of testing are usually ideal, particularly if you are considering mass production of a new product. A/B testing with focus groups or early adopters, for example, can give you incredibly useful insight into how your product feels and is received which can, in turn, give you useful guidance on how (or if) to change your label design.
Print product labels and much more with Print on Demand.