In our current digital age, marketing has certainly undergone some radical transformations. However, old-fashioned booklets, manuals, pamphlets, brochures and other marketing materials have not gone the way of the dodo and remain excellent methods of conveying your business, services and/or products, and your brand.
Booklets of all sorts are incredibly impactful, even with digital media now available, providing end customers, suppliers, and other stakeholders in your business with a tactile, impressive way of engaging with your business.
Here are a few helpful design tips to create beautiful booklets for your business:
Colour is one of the most noticeable elements of your booklet, conveying and evoking feelings even from afar if the text is too small to read from a distance. There’s a whole psychology to colour choices, but our advice is to use branded colour palettes that represent your business branding.
This gives immediate brand recognition to anyone perusing your booklet if they’re already familiar with your marketing, and it can make a great first impression on any further marketing techniques you may use.
Using the right graphics and photos in your booklet can greatly improve its readability and make products/services look more appealing. While it’s okay to sometimes use stock imagery, businesses with unique product and service offerings really should invest the time into snapping real, authentic photos that showcase what you offer at its very best.
Remember that booklets are a little more comprehensive than a quick advert and a little less comprehensive than a full-on supplier manual, so interspersing blocks of text with images and photos can help to get the message across effectively.
Just like how choosing colour palettes and graphics matters to the overall presentation of a booklet, your choice of font, including size, style, and embellishments can likewise make your booklet really pop out from the page.
A general rule of thumb is that fonts with serifs (e.g. Times New Roman) read more comfortably to the eye and make for better fonts for books and longer content, whereas sans serif fonts (like this one, Arial) are better for short content. Depending on the length of your booklet, you might want either one or prefer using a specialised font used elsewhere in your marketing materials as part of your brand.
Since booklets tend to straddle somewhere along the middle point of a manual and a short advert, it’s critical to make sure that everything is laid out in the correct order, getting to the point and remaining concise, while also providing sufficient detail about the contents of the booklet.
For example, a comprehensive product manual might include every single product available, its SKU or unique identifier, price, ordering information, and so on. A booklet might not need this level of granular detail, but perhaps a small photo of the product and condensed, key information about it below might suffice.
Printing and preparing booklets can take quite a bit of work, but it’s labour well worth the investment. For booklet printing services in Melbourne, consult with Print on Demand and get beautiful booklets for your business.
For booklets and much more, contact Print on Demand.
