Designing a presentation folder for your next trade show or event? Perhaps you’re trying to open up business as a supplier to downstream (from the supply chain) clients, or holding routine meetings on matters of compliance, or trying to encourage prospective investors in a new product. Whatever the case may be, making that case is often a lot easier when done with a professional-looking presentation folder.
Here are five quick tips on how to make your presentation folders stand out:
One of the main purposes of a presentation folder is to advance your company’s marketing efforts, regardless of whether the contents are things like detailed product ingredients or chemical lists, health and safety protocols, new product and/or service listings, etc.
Your company’s logo should be prominently placed, both on the front cover and on all marketing materials enclosed within. Anyone who holds a folder should be able to immediately recognise your company without even having to open it.
Presentation folders are typically used for business purposes, so of course, they should be aligned with your company’s branding. We’ve already touched on the logo, a natural inclusion, but your colour palette, font(s), and design should align with your business branding, and it should represent your business well.
It’s usually advised to stick to one or two main colours so as not to clutter the design, but just make sure that whenever someone is handed a folder, they can immediately recognise that it’s your business.
Presentation folders aren’t meant to be read digitally, unlike so many other materials these days. They’re physical and tangible, and clients/customers should feel them in their hands.
This means that the presentation folders should be of excellent quality, using high-quality card stock for the folders themselves. They’re often laminated and glossed, but sometimes matte will suffice. Your choice of cardstock can greatly affect how much the colours pop and the overall vibrancy of the folders.
As with the previous point, presentation folders are physical things. They should naturally be used for marketing, providing information about a service/product you offer, for example, but they should be highly functional, too.
Folders contain pockets, which can contain things like information sheets and other pages, business cards along the bottom, or other marketing materials of various sizes. They all have to fit inside the folder and be easy to access, so make sure your design has pockets suitable for the types of materials you intend to include in the folder.
There are some types of presentation folders that lean more towards information only, such as product catalogues for suppliers and such. Even in these cases, all presentation folders should primarily be calls to action so that your clients/customers choose to do business with your business and not a competitor’s!
Feel free to include as much valuable information as you like, but if there’s no clear way for the client to remember your business, or worse, no way to contact you, what good is it doing your business? Make sure to include social media accounts for them to follow, display your website prominently, and make use of the opportunity to invite them to contact you for a quote or to make a purchase.
Get assistance with presentation folders and much more from Print on Demand.
