Why Pull Up Banners are Great for Promoting Your Business – And What You Should Avoid

Pull up banners are an affordable and effective way to promote your business and at getting people into your store.  Banners help to raise awareness of your brand in an eye-catching way, while offering a durable, portable and versatile advertising option.They’re often a popular choice for outdoor signage, promotion at an event or tradeshow, or for the promotion of sales or special events.It’s easy enough to get carried away with the design process of your banners – it’s only natural to want them to stand out from the crowd! However, if you want signage to be effective at bringing people in, you’ll need to avoid some popular poor printing choices.

Keep it Cohesive

When it comes to your various advertising materials, whether it’s posters, signs, business cards or banners, it’s important to keep them uniform. If you have a collection of different kinds of print marketing, it’s important that they all share a similar look and feel. If your print marketing is mismatched, it can come off as disorganised and unappealing.

Use of White Space

Keeping a balanced use of white space on your banners will give them a pleasant visual effect. Be aware of the spacing used with various fonts, logos and images to ensure your banner is easy to read and visually appealing!

Contrast, Contrast, Contrast!

It’s easy to get carried away with the use of bright and bold colours with your banner design. Keep the colour wheel at the back of your mind when choosing the colours for your banner, and remember that contrast is everyone’s friend. You want your final result to be clear, eye-catching and inviting.

Don’t Hide It Away

After you’ve chosen your design and gone through the printing process, it’s important that you position your brand new pull up banner in an ideal location. Don’t hide it away in a corner – place it in an open space where it can be used to engage current and possible customers.Pull up banners are designed to last and to give you a great return on investment. The materials used are durable and reliable, ensuring your promotional material will last for years to come.At Print on demand, we help businesses all over Australia create reliable, reusable and portable banners at affordable prices. Whether you’re looking to make an impact at a conference or advertise outside your store, the team at Print on demand has your banner needs covered! Contact our expert team today for more information.