A high-quality business brochure is one of the most important tools available for marketing your business. A great brochure will let potential customers know exactly who you are, what you do, and why they should trust you. Getting the content and design features of your brochure right could boost your business to new heights. Get it wrong, and you could lose customers.
- Keep it simple.
- Focus on headlines.
- Create a clear message.
- Throw in some temptation.
- Get creative with graphics.
- Make sure it’s printed by the professionals.
Here are a few steps to get you started:
Busy, over-stuffed brochures can alienate your customer and leave them confused and overwhelmed. Aim for a simple design that’s aesthetically pleasing with a modern, clean look. Throwing a thousand different colours and fonts at your brochure will just leave it looking messy.
Just as a consumer is prone to click on web links and then quickly click away if the content doesn’t immediately catch their interest, a brochure can be easily discarded if the headlines don’t grab your reader’s attention. Create headlines that are snappy, bold and compelling to ensure that your customer keeps reading.
It may be tempting to overload your brochure with content in order to get as much information in as possible about your brand and what your company can do, but this won’t send a clear message to consumers. Focus on the basics and consider exactly what your audience is hoping to achieve by reading your brochure. Consider them before filling the pages with unnecessary content.
A brochure simply offering up information about your product or business is certainly useful, but an exciting call to action is more likely to produce results. Include a bonus offer in your brochure that will really get your customer’s attention. This could be a free valuation or quote from your company, a sample product, or even a gift. Sometimes giving a little can get you a lot in return.
Simplicity doesn’t have to be boring. If you don’t have one on board, consider working with a skilled graphic designer to really bring something exciting and new to your brochure. They’ll be able to communicate your message in a creative and innovative way.
A shoddy printing job can ruin even the most well designed and carefully constructed business brochure. Bring your brochure in to the professionals at Print On Demand to ensure that you’re getting the great results your business deserves.