First impressions do matter. It’s an old and perhaps cliche saying, but it remains true in an awful lot of endeavours and especially for businesses looking to make a positive impact. Now, that on its own is quite broad and can extend to everything from dressing professionally, corporate branding, the cleanliness of your retail shop or office, and a million and a half other things.
In a digital age where business communications are predominantly done through email business letterheads may seem a little too old fashioned, but their potential for impact remains just as strong today as it did in those bygone decades
How can you best use business letterheads to make your business stand out? Below are a few tips:
Why Business Letterheads (Still) Matter
Business letterheads are visually the first thing that one will see when receiving any documentation from your business, so by that fact alone they’re important for making a first impression. Moreover, business letterheads can help to develop credibility and trust by emphasising that the letter is indeed prepared by your legitimate and professional business.
What Should Be Included on a Business Letterhead?
As the first thing that most will see when receiving a letter from your business, the letterhead should contain relevant information and graphics that clearly denote what you want to relay to them. Typically, the most important elements to include are:
01. Business logo: use a high-resolution logo placed in a prominent position so that it’s crystal clear that the letter is from your business.
02. Contact details: include essential contact information such as your business address, email address, telephone number, website, or anything else that makes it quick and easy to reply or get in touch with your business.
03. Branding: complementing your logo, make sure you devote time and attention to including your business branding in the letterhead. This could include colours and designs used by your business, font style, font size, and any graphics.
04. Paper style: although not as much a visual point of garnering interest (although there may be), the type of paper chosen can make a tactile impression. Use high-quality paper and opt for standard sizes such as A4.
Design Tips for a Stunning Business Letterhead
Although the letterhead is typically the first thing that gets noticed when the client opens the letter, it’s still a good idea to try to keep things simple and avoid overcrowding the letterhead with too much unnecessary clutter.
You ideally want the bulk of the client’s attention to be on the content of the letter itself, so don’t overcomplicate the design and stick to simple designs. This includes careful consideration of white space, using high-resolution logos and graphics, and sticking to perhaps one or two colours at most and using a uniform font style and font size.
How to Design a Professional Letterhead for Your Business
Not sure how to get started with creating a business letterhead? Things are a lot easier once you’ve got a standard template that can easily be adopted by yourself and any employees that need it, but creating that first template can be time-consuming and challenging to get just right. Print on Demand can help with custom letterheads, comp slips, and much more.
Print on Demand
Showcase your business with custom letterheads at Print on Demand.