A brochure is a very helpful tool to have on hand if you need to quickly and effectively share a lot of information about your company or services. These small booklets can also make it much easier to explain complex concepts to customers, associates, or investors. A lot of companies make use of brochures as a marketing tool which unfortunately means there’s always a possibility that your brochure could end up among a stack of other brochures.
If you want your brochure to stand out from all the rest then it is best to take a couple of extra steps to ensure that yours is more attractive, captivating, and compelling. In this guide, we are going to share some great tips that can be used for more unique brochures.
Use Impressionable Images
People are visual creatures and are drawn to images that appeal to us. By using more aesthetically pleasing and attention-grabbing images on your front cover, your brochures are much more likely to be picked up for reading. Try to use more unique images and avoid overly generic images that you can easily obtain from royalty-free sites. The images should also match your brand, and the brochure’s intent and it should preferably be something that falls within the interest of your target audience.
Use Different Types Of Images
Photos are quite powerful but they are hardly your only option. There are many different types of imagery such as icons, graphics, vectors, or illustrations that can also be very handy for decorating and filling out your brochure. The right imagery in the right place can make it much easier for the reader to navigate your brochure and will give your document a lot more character. For some companies, it might even be suitable to make icons their primary imaging. This can be a great solution for companies that want to avoid photographs that are too generic.
Colour Blocking Can Be Great For Dividing Sections
Colour blocks can be very handy for lighting some of the most important information in your brochure. These blocks can also make it easier to navigate the brochure or to divide the brochure into sections so you can give information on different types of services or products.
Use Clear Branding
Your company brand should be one of the first things a reader notices when he or she picks up your booklet. While the content is important, it should never completely overpower your brand. Your company name and logo should still be easy to identify and spot so the reader will know exactly where to find these products or services they are reading about.
Be Mindful Of The Paper
It is only natural to want to keep your brochures as affordable as possible. For this type of marketing content, it is, however, usually better to avoid common paper. You will want to focus on something with a higher-quality feel. A slightly glossy paper is ideal since this type of paper is a little bit more water resistant. It can also be good to use a thicker paper of over 80gsm for your brochure. If the brochure has a lot of pages then you can choose a more luxurious and thicker paper for the exterior or cover and use thinner paper for the internal pages.
Designing the perfect brochure is no easy task. If you need help with this challenging project then you should reach out and give Print on Demand a call. We can custom create a brochure that suits your company and personal taste perfectly. We can also print as many of these brochures as you might need on high-quality paper. With our help, your brochures are bound to capture a lot more attention and will successfully draw in a lot more customers or investors.