With so much of the business world going digital, it seems fair to assume that envelopes are no longer quite as ubiquitous as they used to be – some might even say they’re on their last legs or obsolete by now. That is not the case, although it is true that many of their old applications have been rendered redundant.
Rather, envelopes are even more widely used today and the market for envelopes worldwide is steadily growing year after year. Why is this the case and why should you use envelopes for your business?
Now, it’s fair to say that one major area where envelope use has drastically declined is for home use. If you’re quite young, you may or may not know that in the past, before the internet, practically everything was done by envelope. Utility bills, official government correspondence, and even non-telephone contact with friends and loved ones were commonly done by old-fashioned snail mail.
These applications are largely impractical today and it’s a lot faster, easier, and cheaper to send an e-mail or connect through social media with loved ones rather than writing out a letter and sending it by post. Aside from niche hobbies like pen pals, where the old-fashioned methods may be preferred, envelopes aren’t quite so common in homes anymore.
Now here’s where the rubber really hits the road. Businesses are using more envelopes than perhaps ever before… Why? The modern digital age has resulted in a massive boom for national and international business, especially in terms of marketing potential and reach, thanks to the internet.
With so much business taking place online these days, customers have a huge amount of choice that would have been unimaginable half a century ago. Now, businesses can and do (and in many cases, should) try to keep many of their marketing materials and correspondence through digital media, but there are many reasons to continue using business envelopes.
Sensitive information, secure passwords for authentication online, and products themselves (e.g. credit cards, rewards cards) can be sent by mail with a secure envelope, and this is in some ways safer than doing some things online. Consider the risks of data breaches and phishing scams, for example, which are on the rise.
Envelopes are also great for marketing. It will cost you more per unit than preparing digital markets (which are essentially infinitely scalable and easily distributed via email lists), but the result is that customers are receiving a physical, tangible material in hand. Marketing materials printed and mailed out the old-fashioned way will certainly cost more, but they can attract the attention of customers in ways that “just another email to my spam folder” ever will.
Lastly, consider the demographics of your target audience. Businesses that target older demographics often see much better responses when things are kept to snail mail, envelopes and all. Certainly, many older people are okay with using a computer, but some old habits die hard, and many prefer physical letters and printed materials over digital.
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