Why Having a Well-Designed Business Card is Critical

In the professional world, business cards are an absolute must. Not only are they needed for networking, but they also provide a clear indication of your overall brand and business. This little piece of cardstock can set you apart from your competition—if it is designed in the right way. We’ve gathered a list of the top tips for a well-designed business card, so you can be sure that you’re giving a good first impression.

 

  1. Font Choice

Choosing the right font for a business card is crucial. There are a few factors that you need to consider before deciding upon a particular font:

 

  • Is it easy to read?
  • Is it tasteful and business-appropriate for your industry?

 

  1. Including the Right Info

With every business card, the main purpose is for your existing and prospective customers to contact you. While there is only a limited amount of space, you need to provide the information that is most important for your customer base to reach you, as well as information that is relevant to the brand. This will usually include:

 

  • Company name
  • Cardholder name and position within company
  • Contact details (business phone number and/or mobile number of cardholder)
  • Email (can be business and/or email of cardholder)
  • Fax
  • Brand slogan or motto

 

  1. Size

Typically, business cards are traditionally seen at a size of 3.5’’ by 2’’. This size is what fits in wallets, and of course, business card holders. It is important to structure the images and wording for your business card so that it fits easily within this space and still makes an impact- all the while being easy to read. It might seem like a small amount of space to work with, but with the right layout and a little tweaking, you can find the right balance for your overall brand’s image.

 

  1. Paper Choice

There are a few things you should consider when it comes to your choice of paper. These three things are:

 

  • Weight: you want your business card to be sturdy.
  • Design: the color of the paper or texture that will work best with the overall design choice
  • Finish: uncoated, matte, or glossy.

 

  1. Brand Appearance

This is the most important part for brand recognition- especially for new companies or brands. You want to be sure you include your logo, fonts, and colors that are associated with the rest of your branding. A theme in branding among your website, logo, business cards, any other printable materials, and advertising will help your reputation as a brand as well as make you more memorable.